Over £27.5 million investment into community cricket
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Sport England made a four-year investment of £20 million to the England and Wales Cricket Board (ECB) to get more people involved in the sport. The ECB will use the investment to:
Support the nationwide network of 5,500 clubs to keep more club cricketers in the game for longer
To establish more flexible formats of the game. Short formats of the game such as Last Man Stands will achieve national coverage and will encourage those with busy lifestyles and former cricketers unable to give up valuable leisure time to return to the wicket.
Develop networks and partnerships to take cricket to new audiences including the desire to harness the inherent appeal of the game within South Asian Communities
Encourage more disabled people to take up the game through a targeted programme called Hit the Top.
Continue talent development in disability cricket. As a result of the priority, investment and energy ECB has given to the disability game in recent years England have become world leaders in disability cricket, both on and off the field.
Focus the women’s game on the supply of players with high potential into the elite academies and development programmes.
In addition to the investment direct into ECB, Sport England has committed £7.5 million of further investment into cricket to directly fund and support an extension to the highly successful Chance to Shine programme for a further three years.
Chance to Shine will reach over 400,000 young people and develop more than 1,200 new satellite clubs on school sites. StreetChance, a project taking cricket to the inner cities where there is less green space and fewer facilities will also get nearly £1 million via the Cricket Foundation.
Sport England’s Director of Sport, Phil Smith said: “Cricket has made good progress in the past 18 months and we are confident that it can build further momentum over the next four years. We are particularly interested in the progress made in women’s cricket and the initiatives which focus on disabled participation. The sport has acknowledged the need to do more to help the South Asian communities who have strong cultural links to cricket get involved and we look forward to seeing growth in this area.”